ZeeTV

Objective :

Celebrate Diwali with an on-the-floor activity across 16 locations and an online game that connects pan-India employees together

Proposal & strategy:

A Diwali-themed Amazing race conducted across all bays/wings on each floor and an online game themed to Ayodhya (history of Diwali)

What we did the outcome:

The Amazing Race conducted pan-India was themed to Diwali with clues, tasks and activities involving Diyas, lights, selfies and more. Employees were seen decoding clues and running across the floors to celebrate with enthusiasm and win the race!

The online Ayodhaya activity was a 5 step challenge based on mythology but in a fun engaging gaming format. The objective was to gather all weapons and bring Sita back to Ayodhya to celebrate Diwali!