Aditya Birla Finance Ltd.

Objective:

ABFL was facing a plateaued response to its e-learning courses from the employees and needed to do something drastic to spike the interest levels. The target was to get every employee to participate in a minimum of 3 e-learning courses per month.

Proposal and Strategy:

To our delight, the senior management was very enthusiastic about going all-out and creating a buzz that the employees will never forget. Such clients always bring out the best in us! It was the FIFA season and what better way than to catch on to the fever and create an engagement activity around it?

Execution and Outcomes:

We created an online FIFA game with different football teams. Each team had a senior management member as its captain which encouraged the rest 3000 employees to join in. And boy, did we have fun! The excitement was extremely palpable. We called it e-FIFA. It gave an opportunity to play an online football game that actually sparked the employees’ interests in the game.

Each stage had a fun online football game followed by an e-learning course, which on completion would give them the scores. On the basis of their scores, they would move onto Stage 2. And so on. There was a healthy competitive spirit intertwined with extreme excitement around the game. It was the talk of the office! The activity was panned out over 3 weeks and e-FIFA was a hit! We saw 2000+ logins to the e-learning portal and every single employee completed the 3 e-learning courses they were supposed to, in just 3 weeks.

We, at ExtraMile, thrive for such experiences where we match the vision of our partners and create something this fun and exciting!