Make My Trip (MMT)
Objective:
Make my Trip, following the merger with Goibibo, needed to launch the GO-MMT set of values. The requirement here was to create awareness and visibility amongst the employees with respect to these values. Also, to inspire them enough to adhere and apply these values in their day-to-day work-life.
Proposal and Strategy:
ExtraMile always believes in working alongside the partner. We had a thorough round of download to understand the comfort levels and inclination of the management towards the types of activities that could be deployed. Post which, the customized strategy conceived was launching a fun-week of online and offline engagements with the employees. The objective was to create a buzz, spike interest levels and generate cognizance via carefully designed experiential games for LIVING THE VALUES.
Execution and Outcomes:
We divided the activities into digital engagements and offline floor-based. The former went on to break the ice and the latter successfully created a recall in employees’ minds.
Starting out with digital, we designed and executed online value-based games like KBC Treasure Hunt, Crosswords, Puzzles  etc. The idea here was to make the employees learn about the values in a way that doesn’t feel tedious and through a mode that is closest to them-Digital. The biggest hit was the game “What would you do?” which involved us providing a scenario to an employee and garner his response to check if it aligns with the MMT values.
This was followed up by anchor engagements with Minute to win it games based on values on the office floor which is an adrenaline rush that never fails! Also, we did a live disruption on Customer Centricity across Delhi and Bangalore locations.
Overall, the GO-MMT values were deeply ingrained in the employees’ minds by the time we got done.
